The solution for problem streams of mixed plastic waste 

Making difficult-to-recycle plastic waste circular

Closing the plastic waste loop for regions and cities 

A Plastic Crisis

The world is in the midst of a serious plastic crisis. Every year more fossil fuels are used to make more virgin plastic, which means more plastic waste ends up in the environment. Just recycling is definitely not the solution.

We must produce less plastic and strongly reduce the use of single-use plastic. We must stop subsidizing the fossil fuel and plastic industry. And we have to move quickly to a circular economy in which we re-use and recycle our waste into new materials, products and applications. In 2019 approximately 9.2% of the world's economy was circular. In 2020 this was only 8.6%. The circularity gap is increasing, so we can't wait to take action, we have to start transforming now.

Upp! supports regions and cities to transform their difficult to recycle mixed plastic and textile waste streams into robust and recyclable new products. The technology Upp! is using is easy to scale, replicate, and is applicable worldwide. We can make a difference and need to start saving these plastic waste streams from incineration, landfill, and our oceans now. Saving CO2 and helping regions and cities to transform from a take-make-dispose economy into a circular economy.

Together we make our world clean, green, and circular

Upp! We Re-Plastic

About us

About us

Upp! helps to save plastic waste from incineration, landfilling, and the environment.

Upp! started in 2017 and is developing projects in the Netherlands/Europe, in Vietnam, Indonesia and other countries in South and Southeast Asia.

In The Netherlands Upp! is setting up an R&D center for processing unsorted, unwashed, and unshredded mixed plastic and textile waste, which will be operational in Q1 2022. 

In Surabaya, Indonesia, the first pilot Upp! Circular Plastic Factory will be set up and operational in Q1 2023.

Our Approach

Our Approach

Upp! develops projects to help cities and regions to process difficult to recycle mixed plastic waste streams into robust and recyclable products for local use

Upp! aims to set up regional circular ecosystems for plastic waste, bringing together local and regional stakeholders and partners.

Regions should take responsibility for the waste they produce and aim for zero waste. Commercial sound and integrated regional solutions are key to a circular and waste-free future.


Core Values - CIRCLE

C - Circular

I - Inclusiveness & Diversity

R - Regional Responsibility

C - Continuous Innovation

L - Long-lasting Collaboration

E - Ecosystem Development

Our Team

Upp! has an excellent team both in Vietnam and in the Netherlands. And watch this space: we are going to grow...

Jan Jaap Folmer

Jan Jaap Folmer

Chief Upp! and Founder

Hai Ngo

Hai Ngo

Executive Assistant

Marije Kock

Marije Kock

Circular Impact Maker


AllIndonesiaThe Netherlands

The Netherlands

UPP! Surabaya Factory
UPP! Surabaya Factory


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Stay up to date with the latest news from us.

The Netherlands Virtual Circular Economy Study Visit 2021Asia, Singapore

5 January 2022 by Hai Ngo

The Netherlands Virtual Circular Economy Study Visit 2021

As a partner of ReCirc Singapore, Upp! was giving pitches and workshops on Circular Plastic during “The Netherlands Virtual Circular Economy Study Visit 2021”, together with 11 other technology partners and knowledge institutions active in the Circular Economy in The Netherlands.

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The Northern Enlightenmentz 2021 AwardsEurope, The Netherlands

5 January 2022 by Hai Ngo

The Northern Enlightenmentz 2021 Awards

Our project – UPPACT is chosen by the public to be the most beloved initiative amongst the finalists of the Nothern Enlightenmentz 2021 Awards.

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And YES, UPP is on in Indonesia…!!Asia, Indonesia

23 December 2021 by Hai Ngo

And YES, UPP is on in Indonesia…!!

More than 18 months it took to get the Surabaya Project started! Partners found, funding found and plenty of waste found, so now we can start the project to set up, build and operate the very first Upp Circular Plastic Factory in Sidoarjo, near Surabaya, Indonesia.

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Get In Touch

Transitioning to a circular economy means working in an ecosystem. Let's get in touch! Together, we will create real impacts.

Get to know each other


Baarsdorpermeer 5A, 1652 CW Zuidermeer, The Netherlands


+31 615 574 232

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