About us

Upp! is a social enterprise aiming to save plastic waste from incineration, landfilling and nature. We started in 2017 and now have activities in Vietnam, the Netherlands and Singapore. Upp! closes the plastic waste loop locally and in a circular way.

Upp! is social and impact driven. Our BHAG (Big Hairy Audicious Goal) is to save over 250 thousand ton of plastic waste from incineration, landfills and oceans in over 5 countries and with more than 10 plastic-waste-free cities. Ambitious? Certainly! Necessary? Very, very much! And possible? Sure. Together we can do it.


Collaboration, teamwork, transparancy and excellent communication are very important to us. Out-of-the-box thinking is allowed. Be different. Only with disruption and doing things differently we will be able to make the transition to a circular economy happen. We love diversity. And we have to work hard to to reach the Sustainable Development Goals of the United Nations.


Do you want to be Plastic-Waste-Free too?

The Upp! team

An Tran

An Tran is the Circular Impact Maker for Upp! in Ho Chi Minh City, Vietnam. An has a very strong network in the world of water in Saigon and the Mekong Delta. Has excellent project management skills and brings together the plastic waste collectors, recyclers and manufacturers in our projects. She also supports Boyan Slat and the Ocean Cleanup in Vietnam.

Jan Jaap Folmer

Chief Upp! Jan Jaap Folmer is the founder and owner of Upp!. An excellent networker and teamplayer with a lot of energy and drive. Has an extensive experience in the plastic recycling industry and knows it should be done differently. Better. Local, together and circular are the keywords. The future is circular and we can only be circular if we work together in full transparancy. Solutions for global issues need to be solved locally. The one who makes the mess should also clean it up. Sustainably. Upp! We RE-Plastic.

Marije Kock

Marije Kock joined Upp! mid 2018 and is now our key Circular Impact Maker in the North of Vietnam. Marije fits Upp! very well with a lot of experience in industrial design and project management. Already maintaining an extensive network of contacts with NGO’s, governments and companies in Vietnam. And boosting the projects and partnerships with local stakeholders. Also in Vietnam we have to change the world. Cleaner, greener and circular. Marije is going to make it happen.

Rob Lefeber

Rob Lefeber is an expert in plastic recycling and the circular economy. Has set up relations between governments, companies and Upp! to create our first Circular Plastic Production and Innovation Center. Advises organizations on how to make their plastic circular. Locally, together and in a circular way.

Do you want to be Plastic-Waste-Free too?